01 · SDG 3
Health & Well-being
Access · prevention · mental well-being
Products that make care easier to reach, help people catch problems early, or support their mental well-being.
Season 02 · 2026
Products League
Build what matters.
Turn a real problem into a working product, then test it with real users and prove its value.
A 72-hour championship: two days building online, then the final in person at Zewail City.
Apply on your own first, then add your team if you have one.
- Entry
- Free to take part
- The final
- Zewail City
- Date
- 31 October 2026 (expected)
Applications close in12days20 October 2026
- Apply10–20 OctHappening now
- Get selected20 OctStill ahead
- Build29–30 OctStill ahead
- The final31 OctExpectedStill ahead
The league
Last year ended at the prototype. This year ends with real users.
Who it's for
It's built for product people.
- Product designers
- Product managers
- Developers
- UX researchers
- UI designers
- Product owners
- Business analysts
- Data analysts
- Founders
Product designers, product managers and developers are at the core. Researchers, analysts, product owners and founders build with them too. Apply on your own or with your team.
In 2025, UX League brought 200+ designers and product thinkers together in Alexandria, Mansoura and Cairo. Teams built strong, user-centred concepts. Then the journey ended at the prototype.
“We don't want to stop at prototypes. We want to build, launch, and prove real-world impact.”
So this season goes further. You build, launch and validate a working product with real users, inside 72 hours.
About Products League
A product championship for people who build.
Products League is a yearly championship organised by UX Breakfast. Product designers, product managers, developers and AI builders take one real problem, build a working product and prove its value with the people it's for.
- 72hours
- From a real problem to a working product with real users.
- 4tracks
- Health, education and work, cities and living, tied to the UN SDGs.
- 2 + 1days
- Two days building online, then the final in person at Zewail City.
- 0EGP
- Free to take part, and free to come and watch the final.
Why now
AI lowered the barrier.
Strategy, design, development and validation used to need separate teams. AI tools now close much of that gap. You still own the product.
The problems are close to home.
Every track starts from a local problem, tied to the UN Sustainable Development Goals.
Proof beats polish.
Teams are judged on what real users did with their product.
Four tracks · Aligned with the UN SDGs
Choose one of four tracks.
Pick one track, then one real problem inside it, starting from the people it affects. Each track follows the UN Sustainable Development Goals.
02 · SDG 4 + 8
Education & Future of Work
Learning · upskilling · employability
Products that help people learn, pick up new skills, or find and keep good work.
03 · SDG 9 + 11 + 13
Sustainable Cities
Mobility · accessibility · resilient cities
Products that make it easier to get around, open the city up to more people, or help it cope with a changing climate.
04 · SDG 12 + 13
Sustainable Living
Waste · reuse · responsible consumption
Products that cut waste, keep things in use for longer, or make the responsible choice the easy one.
Not sure which track fits? Pick the one where you can reach real users fastest. The sprint ends with evidence, not slides.
Independent. Not affiliated with or endorsed by the United Nations.
How it works
The season runs in four stages.
Three happen online; the final is in person at Zewail City. Anything marked TBC is still being confirmed.
- Now
Stage 01
Apply
10–20 October 2026Online
Apply on your own or with your team, pick a track and name the problem you want to solve.
Applications are already open. The official opening is 10 October 2026.
Happening now Stage 02
Get selected
20 October 2026Online
Every application is read against one rubric. Accepted applicants confirm their place within 48 hours.
Still aheadStage 03
Build and launch
29–30 October 2026Days 1–2 · Online
Build the product with AI and partner tools, launch it to real users and collect real signals.
Still aheadStage 04
Final demo and judging
31 October 2026 (expected)Day 3 · Zewail City
Bring the working product and its evidence. Judges score user value and name the winners.
Still ahead
Apply now
- Still ahead
- Happening now
- Done
The format
You go from problem to proof in 72 hours.
Teams chase real signals: a first user, a sign-up, a booking, a transaction. A pitch deck is not the goal.
2 daysOnline
Final dayOffline
The 72 hours: two days building and launching online, then the final day in person at Zewail City.
Five moves, one product
- 01UnderstandThe user and the problem, inside one track.
- 02FocusThe smallest user journey that still has value.
- 03BuildMake it work, with AI and partner tools.
- 04TestPut it in front of real users.
- 05ProveShow what happened and the next step.
Selection
Here's how applications are scored.
Reviewers score every application from 1 to 5 on five criteria, against the descriptions below. Write yours with the 5s in mind.
Open a criterion to see what a 1 and a 3 look like.
01Problem clarityScores a 5: A specific person, a specific moment, and what goes wrong for them today.
- Scores a 3
- A real problem, but the people or the moment are general.
- Scores a 1
- Vague. No clear person or moment: it could be anyone, anywhere.
02User valueScores a 5: People would change what they do today to use it.
- Scores a 3
- Useful to some people, but they can get by without it.
- Scores a 1
- Unclear who would use it, or why they'd care.
03Feasible in 72 hoursScores a 5: The team can build it and put it in front of real users within the sprint.
- Scores a 3
- A first version is possible, but one part depends on things outside the team's control.
- Scores a 1
- Needs data, partners or access the team doesn't have.
04Team balanceScores a 5: Design, product and build are covered, and the roles fit the idea.
- Scores a 3
- Can build it, with gaps the team names and has a plan for.
- Scores a 1
- Missing the skills to build it: nobody to design it, or nobody to build it.
05Impact on the track's goalsScores a 5: Clearly moves the track's goal for the people it names.
- Scores a 3
- Fits the track, with a modest effect.
- Scores a 1
- Only loosely tied to the track.
AI in the league
AI reduces the barrier. You still own the product.
Use AI and modern build tools to move faster through research, design, development and testing. In the end, what counts is the product, the evidence from its users and what your team learned.
Use it anywhere.Research, design, code and testing: use AI wherever it saves your team time.
No AI feature needed.Your product doesn't need AI inside it. Judges look at what users did with it.
You own the result.Check what AI gives you. Your team is responsible for the product's quality.
Mentors & Judges
Meet the people behind the teams.
Practitioners from product teams across Egypt coach the teams and judge the final.
Mentors
Mentors guide teams through the two online days, challenge assumptions and unblock the build.
Judges
Judges evaluate each finalist's product, evidence and potential, in person at the final in Zewail City, and pick the winners.
Want to mentor or judge this season?
Write to community@uxbreakfast.com
The final
The final is at Zewail City.
Zewail City of Science, Technology and Innovation, in 6th of October City, Giza.
- Date
- 31 October 2026 (expected)
- Hours
- 10:00 to 20:00, Cairo time
Photo: Tasneemalinaguib, via Wikimedia Commons, CC BY-SA 4.0. Resized.
Organised by
UX Breakfast
A community for designers and product people to learn by doing, share real experiences and build meaningful industry connections. Its last league brought 200+ designers and product thinkers together in Alexandria, Mansoura and Cairo.
Partners · 2026
The partners behind this season.
Companies and communities backing the teams with tools, knowledge and reach.
- Strategic
- Tech
- Tech
- Tech
- Community
- Community
- Community
Become a partner
Back the teams building what's next.
Bring your product, tools or expertise to Products League 2026. We shape each partnership around what you bring and share the partner deck on request.
FAQ
Questions, answered.
Who can apply, what it costs, how selection works and what happens on each day.
Still have a question?
Write to us and the organisers will reply.
Who can take part?
Product designers and product managers are at the heart of it, with developers and AI builders. You apply with your own details and experience first; if you're building with a team, you add your teammates in the same form.
Can I apply on my own?
Yes. Apply on your own, or add your teammates in the same form. 1 to 5 people, including the team lead.
Do I need to code?
No. Teams mix product designers and product managers with developers and AI builders, and AI tools now carry much of the build. What matters is a real problem and a product people use.
Does our product need to use AI?
No. Use AI to research, design, build and test faster. The product itself doesn't need an AI feature, and your team stays responsible for its quality.
Does it cost anything?
No. Taking part is free, and so is attending the final.
How are applications selected?
The organisers review every application against one rubric: problem clarity, user value, feasibility in 72 hours, team balance and impact on the track's goals.
How do we hear our result?
On your application page, on 20 October 2026: accepted, waitlisted or declined. We also message you on WhatsApp. Accepted applicants confirm their place within 48 hours.
Where do we build?
Online, from wherever your team is. The two sprint days are remote, with mentors on hand. Then the final day is in person at Zewail City.
What do we need to build?
A working product that real people use during the sprint, plus the evidence that it worked: sign-ups, bookings, transactions or feedback. Judges look at user value and evidence, not complexity, so a pitch deck alone won't do.
Where is the final, and how do I get there?
At Zewail City of Science, Technology and Innovation, in 6th of October City, Giza. Directions, parking and access are on the venue page.
Can I come without competing?
Yes. Booking for attendees hasn't opened yet. When it does, you can register here and get your ticket on screen straight away.
Build the next one with us.
Apply on your own or with your team. Places at the final are limited.
The final: 31 October 2026 (expected) · Zewail City